Saturday, December 10th, 2011 at
8:46 pm
Article by Baidulinx Inc. – Marketing
Baidulinx Inc. In The Philippines
Baidulinx Inc. currently has 4 versions deployed for ‘Language’ specific search engines and homepages. The Filipino version has been one of our most successful to date.
The Philippines will see a 40% growth in online ad spending within the next two years! With that the value of online advertising in the Philippines is expected to reach P1 billion ($ 20m) this year as young and influential Filipinos increasingly look to the Internet for entertainment and to network with friends. Although that may not sound like a vast amount, Baidulinx saw it as a market it could not afford to miss out on. Since our launch, our business model has grown and been tailored for the Filipino market and this has helped us move into other language specific projects and where lessons were learned, it has greatly assisted us in our expansion of the brand, Baidulinx Inc.
With a population dominated demographically with individuals of productive age – about 61% of the population is between 15 and 64 and about evenly divided among males and females – the Philippines is a nation of early adapters. For example, 80% of an estimated population of 98 million – equivalent to some 72 million individuals – use mobile phones, which for some is the only way to access the internet.Internet users – estimated at between 29 and 38 million – are disproportionately young, single, and surprisingly, poor. They can’t afford broadband access or even a computer and modem. So, over 70% of Philippine internet users go online at internet caf
Saturday, December 10th, 2011 at
7:46 pm
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Saturday, December 10th, 2011 at
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