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What the heck is a press release, anyway??

It’s surprising just how easy (and FREE) it is to submit a press release to put your home business out there to the public!!

A press release or media release, as it is also called, is a condensed article that is written in a journalistic style.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases.

The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization.

Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

This is NOT scary…It’s just like writing any other piece of info. Make the press release JUST one page.

The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website.

Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. This is NOT scary…It’s just like writing any other piece of info. Make the press release JUST one page.

The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website. It’s surprising just how easy (and FREE) it is to submit a press release to put your home business out there to the public!!

Press Release Example and Template

FOR IMMEDIATE RELEASE:

CONTACT:
Contact Person
Company Name
Voice Phone Number
FAX Number
Email Address
Website URL

XYZ, Inc. Announces Widget to Maximize Customer Response Rate

This headline is one of the most important components of the press release as this needs to “grab the attention” of the editor. (Just like any other article or blog post or video)

It should be in bold type and a font that is larger than the body text. Preferred type fonts are Arial, Times New Roman, or Verdana. Keep the headline to 80-125 characters maximum. Capitalize every word with the exception of “a”, “the” “an” or any word that is three characters or less.

City, State,Date – Your first paragraph of the release should be written in a clear and concise manner. The opening sentence contains the most important information; keep it to 25 words or less. Maybe they read the headline,maybe they didn’t. You’d better entice the reader. Remember, your story must be newsworthy and factual; don’t make it a sales pitch or it will end up in the trash. Pretend like you are the reporter. What would an objective reporter write?

Answer the questions “who”, “what”, “when”, “where”, “why” and “how”. Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you’re writing about an event, include the date, location of the event and any other pertinent information. You should include a quote from someone that is a credible source of information; include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they’ve published or interviews they have given.

Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 500 to 800 words, written in a word processing program, and spell checked for errors. Don’t forget to proofread for grammatical errors. The mood of the release should be factual, not hyped; don’t use a sales pitch as it will ruin your credibility with the reader.

The last paragraph before the company information should read: For additional information on (put in the subject of this release), contact “name” or visit www.yoururl.com. If you offer a sample, copy or demo, put the information in here. You can also include details on product availability, trademark acknowledgment, etc. in this area of the release.

ABOUT (COMPANY) – Include a brief description of your company along with the products and services it provides.

- END – At the end of the release, you need to indicate that the release is ended. Otherwise, the journalists don’t know if they’ve received the entire release. Type “End” on the first line after your text is completed. If your release goes over one page, type “MORE” at the bottom of the first page. Here’s a link to a recent press release that I put out for one of my companies: http://www.prlog.org/10122195-in-this-uncertain-economy-small-businesses-are-saying-no-to-expensive-advertising.html

So, when is it a good time to put out a press release? ANYTIME! What about plans ot hire an emplyee, even if it IS in the future? Have you come up with some kind of compelling reason to get people to your website (newsletter, free samples of your product)? Did you buy a state of the art printer and you’re now putting out full color brochures? Did you finally get your baby potty-trained…okay, maybe not ANYTHING. You’ll have great results with press releases, especially with the PAID submission services. Sorry cheapos! Usually you get what you pay for.

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You are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue.

If this sounds like you, rest assured that money can be made online with a home-based business. You don’t need to study for years until you can reap rewards. There are sound business concepts that have been taught and proven to be true by some of the most highly successful marketers in the world. What is the top sound principle that will ensure your success? It is choosing the right niche market.

You might be wondering what is a niche. A niche is simply a group of people with similar interests and needs. They are very passionate about their topic of interest. Think of a small pond packed with starving fish and you have the bait specific to their needs; they will like what you have to offer the best. This, in essence, is a niche.

Why a niche market? Well, unless you are a huge corporation with bottomless pockets, niche marketing is the way to go. You see most of the large corporations blow off niche markets because they are not trying to make an additional $1000 to $15000 per month like many home-based business entrepreneurs and other small business owners. They are seeking to make millions per month, which is good for you because you don’t have to compete with those companies that have massive marketing budgets.

It really is easy to find potential customers in niche markets. Here are some examples:

Motor Home Owners

Carpet Cleaner Business Owners

Restaurant Owners

Winter Camping Enthusiasts

Siamese Cat Owners

Dentists

Landscape Company Owners

You get the picture.

Before you decide which niche market to target for your home- based business, here are four important points to consider:

1. Is the market easily defined and reachable? Do you know where they hangout? What kind of trade journals or publications do they read? Do they have clubs or are members of particular organizations?

2. Is the market small enough that you will not have tons of competitors, but still large enough for you to make a good profit?

3. Does the market have the money to spend?

4. Does the group have an insane passion for their hobby or topic of interest? Do they eat, sleep, and breathe their hobby? Are they constantly seeking more information related to their subject? A great example of this would be golfers and NASCAR enthusiasts!

Doing research related to these questions will help you pick the perfect niche market for your home-based business.

As you think about starting a home-based business and what market to target, follow the above suggestions and you will be way ahead of many other home-based business opportunity seekers who want to start a work-at-home business.

Anyone who has been online for any length of time has heard of master resell rights for information products. The mater resell rights are some of the most valuable rights that you can purchase especially when it comes to eBooks. Usually when you get master resell rights you will get a sales letter along with the product itself. This makes it easier for you to start finding customers and to start making profits right away. So what exactly are master resell rights for information products?

When you get resell rights with a product this gives you the right to sell that product and keep all of the profit. However, with master resell rights you get a whole lot more than that. You will not only be able to sell the product but you will also be able to sell the rights to resell it to other people who buy it from you. What this means for you is that you can resell the business opportunity by selling someone else the rights to use the information product, the sales letter and the chance to generate a great income for themselves.

How do you find the best master resell rights products to sell? One important thing that you want to take into consideration with master resell rights products is how long has the product been available for sale? You need to find out if the market is already saturated with this product. You may be able to make money with products that have been available for sale for a while even if there is a saturated market already. You will just need a list of people who have not already heard of this information product because they would be more receptive to buying it.

The easiest way to get this list is to find people who are brand new to the idea of a home business for making money online. This can be easier than it seems because there are new people coming online every day that are looking for ways to make money. This would give you a chance to make a good profit from the popular internet marketing and other master resell rights products that are available.

The biggest obstacle that you will need to overcome with master resell rights is to find a market that is hungry for the products that you are selling. Then it is just a matter of giving them what they are hungry for.

Master resell rights products will cost you a little more than the other resell rights products would. However, they also give you the ability to make even more money with them than the other types of resell products. You can sell the master resell rights products for a higher profit.

You want to make sure that you take the time to find the right master resell rights products before you buy anything. One of the best ones that you can buy is with a new product that does not have a saturated market and has not been sold for years. This will take you some time to find but if you are willing to look for them then you will have a much better chance of making money faster. This is because with the new products that have a hungry market already you will be one of the first ones selling it. So taking the time to find the best master resell rights for information products will be worth the time and effort you put into it. So do some research and take your time to find the right product for you to sell. You will not regret it especially when you start making big profits with it.