by LunaWeb

Article by Brian Jackway

What is the easiest way to double your home business over a 12 to 24 month period of time? Before I answer I must stress that this one top home based business tip can generate a massive amount of increased sales if you choose to focus in on it.

Do you measure your conversion rate from prospect or lead to a sale for your product or service?

Congratulations if you do because having this base knowledge of your actual conversion rate can be invaluable in working on ways to increase it.

You see this is the smartest way to grow and double your business over any period of time.

What is the top home based business tip that people seem to ignore or not do consistently in their sales and marketing?

I have found it to be following up every enquiry or quotation consistently. I am talking about following up every prospect every time without fail.

Now most people in business do this some of the time but I have found hardly any (less than 5%) do a consistent and multi step professional follow up which potentially converts many more prospects to buy.

Imagine if your business never had to find a new customer because you never lost them. Imagine if you could retain all of your current and past customers.Brilliant thought isn’t it?

Now you may be thinking this is impossible and for some of you this is true. But my point is: If you can maximise the amount of times people come back to you and get them to come back MORE FREQUENTLY to purchase you are way in front.

My very direct question to you is: Why do we lose customers and prospects? Unfortunately the answer is that most small businesses lose customers by completely ignoring people either after they have quoted them or after they have bought.

Often we do not ignore them intentionally. Other daily priorities just seem to get in the way of us staying in touch.

So here is how to implement this strategy to increase your conversion rate to sale.

1. Measure your conversion rate currently.

2. Set an increased conversion to sale target for the next 90 days.

3. Whenever anyone enquires with your home business be prepared to communicate back to them up to 5 times more via email, mail, phone and if appropriate to your industry, via a visit.

This top home based business tip of following people up multiple times professionally need not be difficult.

You just need to keep in communication to show “your soon to be customers” how much you care. Ideally, keep giving them extra information and value. You just need to get a rapport happening with them.

Do this successfully and your conversion rate to sale will often improve 10-30% meaning a big increase in revenue and a happy client.

You may be thinking 5 follow up communications for any prospect will be putting “pressure” on them to purchase.

Nothing could be further from the truth. I have found people welcoming your consistent willingness to help them make a wise decision.

If we systemize this routine so it is written down and we train ourselves and anyone else on this follow up procedure, the sky is the limit.

A dramatic increase in conversion from prospect to a sale has often resulted in home business owners doubling their profits and sales over a 12 to 24 month period.

If your conversion rate is naturally 40% now, imagine what it could be if you focus on systemizing it and implementing it effectively?

Implement this top home based business tip and set alight a staggering growth trend for your home business. Good luck!

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Approaching the recruiting process having an approach of you could care less whether or not your recruit becomes a part of your home based business downline has to be easily the leading “Network Marketing Tips“ anyone can ever offer you.

Our profession is jam packed with business builders who are basically desperate. They come across so desperate they reek like desperation.

You you know it friends, prospects dislike being near stinky people.

After a person you are trying to recruit catches a whiff that your desperate to have them into your organization, I pledge to you that you will discover you can’t run quick enough to net them.

It is important to stay relaxed when you’re recruiting. Aim to remain relaxed from the stand point of you are not going to lose any sleep if they become a team member & it is all about only sharing an opportunity that possibly will be of interest them.

It’s wild when we shared this network marketing tip to the teammembers, you could spot the lights come on , as they get it.

Because they realized immediately they’d been looking desperate to their recruits.

We have all been there… chasing prospects with dvd in hand, calling them up relentlessly, feeding them on your companies greatness, the companies management team, the money they can make, etc!

Any of this ring a bell for you?

Halt…

That isn’t a sales industry fellow builders, it’s a sharing industry. Purely share your companies cd with your prospect, obtain a definite vow that he/she will pay attention to it, and then permit the tool do the selling and telling for you, then simply follow up at the agreeded upon time.

If they stuck to their word and checked it out, fantastic, answer their questions by performing a fast call with your upline.

If they have not watched it, don’t get upset, this is part of the deal… merely ask them they believe they can watch it and remind them you will touch base with them at that time to to get feedback.

Either way tell yourself prospecting into your MLM business is only a numbers game, keep on plugging the numbers & before long your organization will start providing you with the big bonus checks and you will be supplying the network marketing tips!

Discover more of my Network Marketing Tips & start to recruit hordes of new distributors starting this month.