PHP Tutorial - 30 - Check for Duplicate Names in Game

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For more information, visit www.ryantmalone.com A quick tutorial on how to check for duplicate content where your blog, website, and article marketing is concerned Distributed by Tubemogul. … cuplicate content article marketing copyscape blog blogs articles copy scape website web


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Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before.

For instance I have always said that list building is an important concept in email marketing, but I was asked the question, “How important is list building?”
For more details go to: www.autoresponder-money.com At first glance it would be easy to say, “It’s really important.” However, that expression simply provides a vague portent of doom if the client fails to build their list in a comprehensive way.

Let me paint a picture for you.

You have developed an online business using products derived from a supplier that your immediate contacts are raving about. As you apply list building techniques more and more email addresses are added to your database.

There may come a time when the supplier of the products you sell goes out of business. If you have developed your entire business on one specific product you may come to believe your business has come to an end or that you need to start a new business from scratch.

If, however, you can develop two or more product lines sold less than one business umbrella then something wonderful can happen when a supplier goes the way of the dodo bird.

This is the point where your email list becomes more important than the products you are no longer able to sell.

Why?

If you have built your list organically and the individuals represented by that list have discovered a trust in you then the occasional shift in product lines can often be viewed as a greater service to the customers.
For can visit to: www.list-management-secrets.com Do you see what has happened? The list building becomes more important to the success of your overall business than the product lines you carry.

At some point the customers develop a trust in you and your ability to provide quality products and service. It is even possible to have an occasional revolving door when it comes to product lines and still hold on to most of your list.

When you are able to establish trust with a large list you gain greater flexibility in product lines and business opportunities because most of the list will remain interested in your business even if they don’t take advantage of every offer you send.

This scenario is impossible to duplicate with rented lists. Admittedly this process can take time to develop, but it holds the greatest promise for long-term email marketing.

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Blogging is extremely popular these days. And the most popular stand-alone blog engine is WordPress. It is flexible, has many useful featires and there is a lot of eye-catching templates for it. But those who have a WordPress blog must be aware of a serious problem that can cause your blog to be removed from Google’s search results. The problem is: Duplicate Content.

WordPress content management system which, when used with the default configuration, is not duplicate content proof. In fact this CMS is capable to render almost 100% of your content duplicate. As usual the fault of the system has roots in its advantages. WordPress has many features facilitating blogging and linking, such as RSS feeds to posts and comments, trackback URLs, monthly archives and so on. In the same time this variety of URLs returning similar or identical pages represents a clear case of duplicate content.

WordPress And Duplicate Content

The first evidences of duplicate content produced by your WordPress CMS can be found in your sidebar. They are category pages and monthly/daily archives. Category pages store your articles posted under the same topic-a category. Such pages have no unique content; they are just a collection of your previous posts. Monthly and daily archives also simply group your previous articles by the date of posting. Sometimes when you have only one post in a given day, the archive page for the date and your post are totally identical.

The next case of duplicate content is even more prominent. It can be your home page itself. If it contains not excerpts but the full text of your posts, then it duplicates your post pages. This also applies to the “next/previous entries” pages-those accessible via /page/2, /3, /4 etc.

Feeds. Search engine spiders crawl all the content they can reach and of course this includes RSS feeds too. The additional problem with them is that Google may choose to display your RSS URL in the search results over the link to the original post. In this case the user who clicks this result will see an XML formatted page which is not “human-friendly”.

Trackback URLs. Many WordPress templates add trackback links after posts. This links enable authors to track who links to their posts. Usually, if your post URL looks like “yoursite.com/2006-11-30/yourpost/” its trackback URL will be “yoursite.com/2006-11-30/yourpost/trackback/”.

Identical meta-description. By default WordPress doesn”t provide a tool to add unique meta description tags to your posts, and they either have none or share a single site-wide description. Having no meta description at all is a disadvantage, as a properly written one can make your snippet stand out in a SERP. Having an identical description for all your pages is a threat, as Google might get them filtered out as too similar.

Because of the duplicate content Google search can return less desired URLs (such as feeds or archives instead of original posts); your pages can be moved out of their index, or placed into the supplemental results, which are rarely displayed to users.

Oleg Ishenko, MCSE, MCDBA, BScGet more useful info on SEO at our SEO Training Materials