Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)
Wednesday, December 28th, 2011 at
9:45 am
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Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)
Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world s true pressure cookers, these super searchers find and analyze the information that fuels today s most successful new product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency.
List Price: $ 24.95
Price: $ 6.29
