{"id":7787,"date":"2019-09-17T21:54:16","date_gmt":"2019-09-17T21:54:16","guid":{"rendered":"https:\/\/whizkidsecrets.com\/blog\/?p=7787"},"modified":"2019-09-17T21:54:16","modified_gmt":"2019-09-17T21:54:16","slug":"former-groupon-cmo-why-measurement-doesnt-necessarily-equal-effectiveness","status":"publish","type":"post","link":"https:\/\/whizkidsecrets.com\/blog\/2019\/09\/17\/former-groupon-cmo-why-measurement-doesnt-necessarily-equal-effectiveness\/","title":{"rendered":"Former Groupon CMO: Why measurement doesn&#8217;t necessarily equal effectiveness"},"content":{"rendered":"<p>This was starkly apparent at Groupon, where 96 per cent of marketing \u2026 each other, leading to search competing with display or <b>affiliate marketing<\/b>.<\/p>\n<p>from Google Alert \u2013 affiliate marketing <a href=\"https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/www.cmo.com.au\/article\/666509\/former-groupon-cmo-why-measurement-doesn-t-necessary-equal-effectiveness\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNFxo-Zg6agnSdRjpqe5AwmjitISHA\">https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/www.cmo.com.au\/article\/666509\/former-groupon-cmo-why-measurement-doesn-t-necessary-equal-effectiveness\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNFxo-Zg6agnSdRjpqe5AwmjitISHA<\/a><br \/>\n#affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This was starkly apparent at Groupon, where 96 per cent of marketing \u2026 each other, leading to search competing with display or affiliate marketing. from Google Alert \u2013 affiliate marketing https:\/\/www.google.com\/url?rct=j&#038;sa=t&#038;url=https:\/\/www.cmo.com.au\/article\/666509\/former-groupon-cmo-why-measurement-doesn-t-necessary-equal-effectiveness\/&#038;ct=ga&#038;cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&#038;usg=AFQjCNFxo-Zg6agnSdRjpqe5AwmjitISHA #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[6,7],"class_list":["post-7787","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-affiliate-marketing","tag-google-alert-affiliate-marketing","wpcat-5-id"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pacl3V-21B","jetpack-related-posts":[{"id":6912,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/08\/12\/5-benefits-of-marketing-automation-for-a-cmo\/","url_meta":{"origin":7787,"position":0},"title":"5 benefits of marketing automation for a CMO","author":"Todd Doyle","date":"August 12, 2019","format":false,"excerpt":"CMO's are spending large sums of their marketing budget in adopting .... Also Read: A guide to marketing apps effectively through affiliate marketing. from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/e27.co\/5-benefits-of-marketing-automation-for-a-cmo-20190812\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNEdb9qrBbOZMLH3U0lwMWWN19a4ng #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4229,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/04\/26\/fox-cmo-joins-disney-tv-abc\/","url_meta":{"origin":7787,"position":1},"title":"Fox CMO joins Disney TV, ABC","author":"Todd Doyle","date":"April 26, 2019","format":false,"excerpt":"During her most recent tenure as Fox TV CMO, Ryan led the company's creative, media, social, digital and affiliate marketing, as well as strategy,\u00a0... from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=http:\/\/kidscreen.com\/2019\/04\/26\/fox-alum-joins-disney-tv-abc-as-cmo\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNFY7TyUqwSK4MNY3sUYAS_G0sgAmQ #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3461,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/04\/02\/ex-bgo-group-cmo-launches-mustard-digital\/","url_meta":{"origin":7787,"position":2},"title":"Ex-BGO Group CMO launches Mustard Digital","author":"Todd Doyle","date":"April 2, 2019","format":false,"excerpt":"The services Mustard Digital will offer cover many of the key areas of any marketing business, including: affiliate marketing, marketing compliance,\u00a0... from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/affiliateinsider.com\/affiliate\/allan-turner-mustard-digital\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNHFAomz9XWoetR738Sftp1chIlFFA #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2395,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/02\/07\/martech-interview-with-jim-nichols-cmo-partnerize\/","url_meta":{"origin":7787,"position":3},"title":"MarTech Interview with Jim Nichols, CMO, Partnerize","author":"Todd Doyle","date":"February 7, 2019","format":false,"excerpt":"In digital, performance partnership began with affiliate marketing. But over the past decade or so, the world of partnership has opened up to new\u00a0... from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-jim-nichols-cmo-partnerize\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNF4mj7VA3pJbWUoDFON5z3Opa9X0g #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3255,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/03\/22\/santander-cmo-martech-is-oversold-but-its-marketers-fault\/","url_meta":{"origin":7787,"position":4},"title":"Santander CMO: Martech is oversold, but it&#8217;s marketers&#8217; fault","author":"Todd Doyle","date":"March 22, 2019","format":false,"excerpt":"He suggested this could mean, for example, being faced with the decision of replacing an affiliate marketing manager who drives a guaranteed 15% of\u00a0... from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/www.marketingweek.com\/2019\/03\/22\/santander-cmo-martech-marketers-fault\/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNFyILklHA7hSt1RetzMDK78PqxLsA #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4584,"url":"https:\/\/whizkidsecrets.com\/blog\/2019\/05\/09\/etsy-ramps-up-marketing-in-reversal-after-pullback\/","url_meta":{"origin":7787,"position":5},"title":"Etsy ramps up marketing in reversal after pullback","author":"Todd Doyle","date":"May 9, 2019","format":false,"excerpt":"... Etsy pulled back on marketing so much that it ran no TV ads at all. It also paused social channels, affiliate marketing and search engine marketing. from Google Alert - affiliate marketing https:\/\/www.google.com\/url?rct=j&sa=t&url=https:\/\/adage.com\/article\/cmo-strategy\/etsy-ramps-marketing-reversal-after-pullback\/2170546&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNHzJPzBLEK_xy7wChzI00DxBeA_yg #affiliatemarketing #workfromhome #digitallifestyle #makemoneyonline #makemoneyfast #entrepreneur #marketing #tips","rel":"","context":"In &quot;affiliate marketing&quot;","block_context":{"text":"affiliate marketing","link":"https:\/\/whizkidsecrets.com\/blog\/category\/affiliate-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/posts\/7787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/comments?post=7787"}],"version-history":[{"count":1,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/posts\/7787\/revisions"}],"predecessor-version":[{"id":7788,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/posts\/7787\/revisions\/7788"}],"wp:attachment":[{"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/media?parent=7787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/categories?post=7787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whizkidsecrets.com\/blog\/wp-json\/wp\/v2\/tags?post=7787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}