To compete, agency holding groups borrow from consultancies’ playbook

… earlier this month when analysts questioned its plans to buy Epsilon, which consists of an affiliate marketing network, a third-party data marketplace, …

from Google Alert – affiliate marketing https://www.google.com/url?rct=j&sa=t&url=https://digiday.com/marketing/compete-agency-holding-groups-borrow-consultancies-playbook/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNHSih6A6UmhQ24eaDO7chPVxNVNZQ
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