First-Party Data: Big Brother vs Big Value

The brand's senior manager of CRM, Caroline Sheedy, spoke about using personalization, affiliate marketing, location data and other channels to …

from Google Alert – affiliate marketing https://www.google.com/url?rct=j&sa=t&url=https://www.mediapost.com/publications/article/336814/first-party-data-big-brother-vs-big-value.html&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNGNhdJjkAP0batMgsPjbrYhkCbDeg
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