Dermstore rebrands to compete with Sephora and Ulta

In 2019, the marketing budget was restructured to spend a “much bigger portion” on paid social ads, native branded content and affiliate marketing.

from Google Alert – affiliate marketing https://www.google.com/url?rct=j&sa=t&url=https://www.glossy.co/beauty/dermstore-rebrands-to-compete-with-sephora-and-ulta&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNF6C67ivNxQG9dtcnDrA5nRMmFvCQ
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