Former Groupon CMO: Why measurement doesn’t necessarily equal effectiveness

This was starkly apparent at Groupon, where 96 per cent of marketing … each other, leading to search competing with display or affiliate marketing.

from Google Alert – affiliate marketing https://www.google.com/url?rct=j&sa=t&url=https://www.cmo.com.au/article/666509/former-groupon-cmo-why-measurement-doesn-t-necessary-equal-effectiveness/&ct=ga&cd=CAIyGjMyYWMxMzE0MzYyYTRhNTM6Y29tOmVuOlVT&usg=AFQjCNFxo-Zg6agnSdRjpqe5AwmjitISHA
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